The Black Eyed Peas’ will.i.apps iPhone app using Metaio’s AR technology touches on what all AR are waiting for.
It features :
1. a video of BEP playing Time of Your Life that places you at the centre – so by panning your iphone around yourself, you feel like you’re there on the dance floor along with dancers and the band.
2. you can take snaps of band members (which presumably the band’s management hope that you post to your SM accounts)
3. you can take a snap of yourself placed in the BEP poster/album cover – enabling you to become a token member of BEP.
This is an absolutely fantastic app, and where I hope AR is headed. After all, do we really care about enhancing Boris’s Bikes?
What we do want are apps that allow us to create our own personalised entertainment using AR enhanced content. This is a great way for brands to really engage with their customers.
