Meet me on the bridge

Google’s ‘Meet Me on the Bridge’ campaign to mark International Women’s Day on 7th March, was a brilliant execution of how to do online marketing well. A simple idea: the tried and tested, personalised IWD Google-ized logo, that when rolled over took users to the campaign which got people all around the world to check into their local bridge in person or virtually – and leave messages of support. The interactive map shows the location and supporters; tabs to support related charities supporting women around the world, and the still shocking facts about women’s pay, work, lives, health, despite this being the C21st. Well done Google – a great example of what global corporations should be doing.