Category Archives: Advertising
Meet me on the bridge
Google’s ‘Meet Me on the Bridge’ campaign to mark International Women’s Day on 7th March, was a brilliant execution of how to do online marketing well. A simple idea: the tried and tested, personalised IWD Google-ized logo, that when rolled … Continue reading
Posted in Advertising, Social
Tagged Google, international women's day, meet me on the bridge
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Facebook Drives US Social Network Ad Spending Past $3 Billion in 2011
As social networking sites continue to enjoy an increasing share of the time we spend online, advertising planners have shifted their channel spending patterns accordingly. eMarketer forecasts a 55% increase in advertising spend with social networks in 2011 and a … Continue reading
Posted in Advertising, Facebook, Social
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